Sofia Richie’s Frankies Bikinis Campaign — Photos

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July 2, 2019 2:44PM EDT

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Frankies Bikinis x Sofia Richie

Frankies Bikinis x Sofia Richie — Sofia Richie shows off her incredible beach body in official campaign photos from her Frankies Bikinis x Sofia Richie collection, which is available on July 8, 2019. She bares her toned abs, legs and arms in photos from the campaign. The new collection features multiple styles of tie-dye bikinis in pink and white, and light and dark blue. The theme of the campaign appears to show Sofia as the classic California girl, as she’s seen posing in a skatepark, outside and inside a food market and liquor store, as well as a sunny neighborhood with palms trees. The model hosted the official launch party for her collection with the swimwear brand on July 1, 2019, at Nobu in Malibu. Celebrity guests included singer Pia Mia and models, Charlotte McKinney and Jasmine Sanders. Sofia stunned in a tight black mini dress and snakeskin boots at the party, where guests enjoyed sushi and summertime cocktails.

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Sofia Richie in a pink & white halter bikini for Frankies Bikinis

Sofia Richie in a pink & white halter bikini for Frankies Bikinis — Sofia Richie showed off her amazing figure modeling insides a liquor store for her Frankies Bikinis collection. This particular bikini is her halter style with a rouched top and ties.

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Sofia Richie rocks Converse sneakers & a blue tie-dye two piece

Sofia Richie rocks Converse sneakers & a blue tie-dye two piece — Sofia Richie wore Converse sneakers, Adidas high socks and a blue bikini. She modeled her blue tie-dye two piece with a rouched center.

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Sofia Richie sits on a liquor store counter in a pink tie-dye bikini

Sofia Richie sits on a liquor store counter in a pink tie-dye bikini — Sofia Richie showed off her sexier side in a photo from the campaign, where she’s sitting on a liquor store counter. She has on her pink and white tie-dye halter bikini.

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Sofia Richie in a tiny, blue tie-dye bikini

Sofia Richie in a tiny, blue tie-dye bikini — Sofia Richie in a blue tie-dye two piece. This style features a plunging top and tiny bottoms as the model posed outside a market.

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Sofia Richie in cheeky tie-dye bikini bottoms

Sofia Richie in cheeky tie-dye bikini bottoms — Sofia Richie exposed her behind in a cheeky bottom from her new Frankies Bikinis collection. She sat atop a liquor store counter in the shot.

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Sofia Richie models a criss-cross, blue tie-dye bikini outside a market & liquor store

Sofia Richie models a criss-cross, blue tie-dye bikini outside a market & liquor store — Sofia Richie bared her abs in a blue tie-dye bikini outside Canyon Market & Liquor. This style features a criss-cross top with a center cutout and thicker-strapped bottoms.

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Sofia Richie in a blue tie-dye, high-waist bikini

Sofia Richie in a blue tie-dye, high-waist bikini — Sofia Richie posed near a drink fridge in her plunging top. This blue tie-dye style features high-waist bottoms.

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