![Christina Aguilera has teamed up with SexyHair to mark the beauty brand's 25th anniversary. , The singer stars in a new campaign for the hair company. , "I am so honoured to work with SexyHair. As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has had done the same over the past 25 years," said 42-year-old Aguilera. , "We are all sexy, beautiful, and worthy, and I am so happy to continue to spread this message alongside SexyHair.", SexyHair, a Henkel brand, is set to launch the new campaign at Ulta Beauty stores in July and showcases both nineties icons., It will feature in-store product displays and ecommerce landing pages on Ulta and SexyHair's websites and social channels., In 1998, SexyHair launched with their bold, red packaging alongside the debut of Aguilera's first US song release., SexyHair is famous for their "big red can," with one can sold every six seconds, the brand says. , "We are thrilled to partner with Christina, a true 90s icon and symbol of exactly the kind of self-expression SexyHair wants to inspire in everyone," said Stephanie Grady, Vice President of Marketing at SexyHair., Grady added: "We've been loving all the nostalgic hair trends going viral recently that were popular during the era the brand was established and Christina's musical career was kicking off. There couldn't be a more perfect partner or time to celebrate our 25th year of SexyHair.", Editorial usage., Credit - Courtesy of SexyHair / MEGA. 15 Jun 2023 Pictured: Christina Aguilera for SexyHair. Photo credit: Courtesy of SexyHair/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA995516_003.jpg) [Photo via Mega Agency]](https://develop.hollywoodlife.com/wp-content/uploads/2022/01/Christina-Aguilera-Topless-SexyHair-MEGA.jpg?fit=330%2C440)
Christina Aguilera was just a teenager when her breakout hit “Genie in a Bottle” made her a household name. While Christina, now 40, seemed to have an enviable life, she was struggling behind the scenes with insecurity and body image issues. The “Beautiful” singer told Health that she actually “hated being super skinny” while the public was fawning over her outfits and abs.
“I think we all have our good days and our bad days in how we feel about ourselves. Once I turned 21, I started filling out a little bit, and I was loving my new curves. I appreciated having a booty,” she said in the May 2021 issue. “I have a hard time looking at the early pictures of myself because I remember feeling so insecure. I would never want to relive my 20s — you’re so in your own head and finding your confidence.”
At 40, the “Lady Marmalade” singer has a better relationship with her body. “As you age, you stop comparing yourself to other people and start appreciating your own body and owning it,” Christina explained. And you can see the confidence! On the cover of Health, Christina is stunning in a curve-skimming champagne silk dress with a matching sheer shawl. On Instagram, she never shies away from showing off her impeccable outfits, either.
This isn’t the first time that Christina has spoken out about body image. She told L’Officiel Italia in September that she’s done trying to have the “perfect body” and fed up with feeling bad about it. “I have often clashed with my anxieties and with being hypercritical towards myself, but I have never stopped looking for new ways to push myself further, without neglecting to protect myself,” she said.
She’s also hoping to set a good example for her six-year-old daughter, Summer Rutler, when it comes to her use of makeup. If Summer’s on set when she’s getting glam for a photoshoot, Christina “[stops] everything and look into her eyes and listen to her. I want to make sure she understands that this is part of Mommy’s work, but that it’s what I create that matters more,” she told Health.